Heyyy, I’m Nadiyah — busy mom, entrepreneur, certified lash artist, licensed nail tech, author, and brand strategist, so trust me — I know what it’s like to be doing all the things and oftentimes for all the people. That’s exactly why I created MyBeautyMerch.com! It’s your go-to spot to finally do something for you — whether that’s grabbing confidence-boosting beauty products or pretty limited-edition merch, staying on top of beauty trends that match your lifestyle, or getting the tools you need to glow up in life and business.

As a beauty professional, I have helped many women to unlock their glam side. So, I get it, and I made this space with that in mind. Just because we're juggling all the things doesn’t mean we don’t want to feel cute doing it. :)

See, I’m also the founder of Flutter Me Lashes, a mobile lash lounge in Atlanta that helps women unwind and recharge with lash care, and Crown & Reign, an empowerment brand for beauty entrepreneurs offering digital marketing tools, branding support, and mindset resources.

Together, these two passions inspired MyBeautyMerch.com — a curated space where beauty meets boss energy. To my fellow mamas, entrepreneurs, and multitasking ladies in between, join me on this fun journey with MyBeautyMerch.com.